Handling Complaints About Zoning Enforcement

HANDLING COMPLAINTS ABOUT ZONING ENFORCEMENT
by
Charles Eckenstahler, AICP and Craig Hullinger, AICP


INTRODUCTION
It is 8:30 a.m. Monday morning. You sit down with your morning cup of ambition. The phone rings. “You the planner? The Mayor told me I should talk to you. I came home from work on Friday and found a red note on my new garden shed saying I can’t use it and it must be moved. They delivered it Friday and put it right where I told them to, on the back of the lot near my fence. Where you do get off saying I need to get a building permit and I have to move it? You can’t tell me what I can do on my land. What is this, Communist Russia? I have a lot of clout with the Mayor and the Board, and I don’t have to take this harassment. If you can’t straighten this out, I’m going to my lawyer and take you to court!”

Complaints about zoning enforcement actions are a part of the daily administration of the zoning ordinance. Every zoning administrator and some Plan Commissioners and elected officials will be faced with similar irate phone calls. A goal of good zoning administration is to resolve the matter so that the citizen is fairly treated and understands the reasons for the zoning decision. This article provides guidelines to remember when handling the irate complainant.

RULES FOR HANDLING AN IRATE CITIZEN COMPLAINT

1. Listen
According to zoning administrators, the most important thing to remember when faced with an irate resident is to let them talk. Usually they are upset that someone has told then they did something wrong and they have to follow certain rules concerning what they can do on their property. According to Frank Zolp, Zoning and Code Enforcement Officer in Sauk Village, “it is best to let the complainant vent their frustration and get every thing off their chest. Usually, after they calm down we can begin the process of explaining the ordinance regulations and reasons they were enacted.”

2. Remain Neutral
We recommend remaining neutral and not take sides between the zoning inspector and the complainant. The complainant will immediately seek to establish that the zoning inspector is wrong and that the provision of the ordinance does not apply to them. At this stage of the process, it is better to let the resident continue to talk rather than begin to defend or debate the intent of the ordinance or its application to the situation.

You need to make sure that your zoning inspector understands your actions when listening to a complaint. You must be fair to the citizen, and at the same time be fair to your inspector. You trust your inspector to make fair and accurate field inspections. You should not undercut your inspector. But you must also give fair consideration to the citizen.

3. Obtain Information
In this stage of the discussion, ask questions to obtain information. Some possible questions might include: How big is the shed? Where was it purchased? How did you determine where you want the shed on your property? Did you let your neighbors know you were putting a shed in this location? Did you know that a permit was needed? Did you talk with anyone at the Village Hall? Were you aware the Village regulates the location of all buildings? Are you aware that sometime neighbors object to the location of a shed along their backyard property line? Could the shed block a drainage path? Did you know placement of a shed in a side yard is sometimes a problem for fire trucks reaching a home?

The purpose of asking question is to gather information. It also provides the opportunity to give the resident some information in a nonthreatening manner.

4. Schedule an On-Site Meeting with the Complainant
The most important action to take is to meet with the resident and view the situation. This does several things. It brings the resident face-to-face with someone who intends to resolve the problem and it allows for a second visual inspection of the situation. According to Zolp, “it is easy for someone who is upset to take out their frustrations by phone since they don’t see who you are. We like to have the face-to-face discussion and to personally view the situation. We find that the level of frustration lessens when we meet face-to-face and show interest in resolving the problem.”

It is usually a good idea to have the zoning inspector at the meeting with the citizen. You can then quickly understand the viewpoint of both the inspector and the citizen.

5. Do Background Homework
Before the face-to-face meeting, Zolp recommends that facts be gathered. Which inspector issued the ticket? Did a neighbor file a complaint? What section of the ordinance is violated? What are the exact specifications required for the placement of storage shed in the rear yard? What are the required fees? Will there be a penalty fine? Does the installation require an inspection? What process would be required to seek a variance or special use permit allowing the installation of the shed? Has special permission been granted for similar installations in the past? Are there many similar sheds on similar locations in the neighborhood?

This information will be necessary for discussion with the resident and to offer options to resolve the violation.

6. Confirm the Facts - Omission vs. Commission
Upon completion of the face-to-face meeting, Zolp suggests a meeting be held with the zoning officer who issued the notice of violation. Based on the visual inspection of the situation, and photographs of the situation all facts should be confirmed including permit requirements, location/set back specifications established by Village ordinance, and information about the current situation, ie: where the shed is currently located, dimensions of the shed, distance from property lines etc.

Was the resident simply ignorant of Village regulations and did not realize that the Village regulated sheds? A homeowner can be given more leeway than a builder or developer who routinely ignores permit requirements.


Or did the owner know that the Village ordinance regulated sheds, and chose to ignore the regulations, hoping that it would not be noticed? As one well know developer often says, “it is easier to ask for forgiveness than permission.” You obviously treat a repeat offender who is in the building trades differently than a homeowner who may not have realized a permit was required.


7. Seek a Remedy - Identify Options
Zolp notes the “Village really wants the property owner to use his property in a way that pleases the homeowner. In a situation like this we would first try to identify a solution to move the shed to a spot where it would comply with the ordinance. If the resident did not know we regulate the location of sheds and was willing to move it we would likely dismiss the violation. However, if the resident willfully disregarded the ordinance we would recommend enforcement and penalties.”

Zolp added that “if the applicant was not willing to comply with the terms of the ordinance, seek special permission or willfully disregarded the provisions of the ordinance, we would likely make a formal complaint and quickly move the matter to civil court for resolution.”

You should also inform the citizen of his right to appeal your decision to the zoning board of appeals. The citizen should understand that he can appeal above your decision. This provides the citizen a path above you other than complaining to the elected officials or taking the matter to court.

8. Establish a Compliance Date
During the meeting with the resident, Zolp recommends that a date for the resolution of the matter be targeted and acknowledged. The date will in part be determined by the action to resolve the matter. Moving the shed might require the scheduling of a contractor and a two week compliance period may be sufficient. Filing a request for a variance or special use permit may require 30-90 days to complete. Taking action in court may require a longer period. Zolp notes “that regardless of the method used to resolve the violation, a date must be set for compliance. Progress must be monitored and if the resident cannot resolve the complaint within the schedule, legal action should be initiated. The resident should also be prohibited from using the shed while the matter is being resolved, so as to not give the impression to the resident or others that the Village is allowing use of the shed in violation of the ordinance.”

9. Reduce Everything to Writing
Immediately upon receipt of the first phone call, written records of all discussion actions and reasons for decision should be made. Photographs showing the location of the shed and dimensions to property lines and other important features should be taken to document the current situation. Periodic inspections with written findings should be made until the issue is resolved. Formal correspondence to the resident should be made identifying the violation, the agreed on resolution and expected compliance dates agreed-on during any face-to-face discussions.

10. Establish Permanent Records
A zoning decision made today establishes a decision which will be referred to in the future. Each decision should be documented including the rationale of any solution which is offered and accepted by the resident. Every unique circumstance should be identified and an explanation established why permission was granted due to the unique circumstance. Decisions made today set precedent for decisions to be made in the future. If you do not want that precedent set then you should identify in writing why the decision made today is unique, and will not be routinely approved in the future.

CONCLUSIONS
Zoning enforcement is often a thankless job. While every community wishes to allow residents freedom to use their property as they wish, it is necessary to restrict some activities to protect the health, welfare and safety of the public. Most residents will comply with ordinance provisions when they are aware of the reason behind the ordinance and the specifications. Many residents do not realize that minor building activity such as the construction of a shed requires permits and inspections. A majority of the time gaining compliance simply requires educating the resident and helping find a solution within a reasonable time period.

However, zoning administration does require enforcement. Usually this occurs where a resident refuses to comply, even after attempts to find compliance solution have been made by zoning enforcement staff. In these situations legal action is required to gain compliance. Documentation of the process of meeting and working with the resident to resolve the issue will help demonstrate to the court that every effort was expended by the Village to gain compliance. Proper documentation of the case and proof that the Village acted fairly provide the rationale for a court ordered compliance solution.


About the Authors
Chuck Eckenstahler, AICP, is the owner of Public Consulting Team, a Benton Harbor, Michigan planning consulting firm which has consulted with the Villages of Beecher, Sauk Village, Glenwood and Homewood as their consulting planner. He holds two Masters’ Degrees, one from Governors State University and the other from the University of Notre Dame. He is an active writer, having more than 150 articles published on various economic development, land use planning and real estate development topics. He can be contacted at 219-879-1012, or E-mail at pctecken@netnitco.net.

Craig Harlan Hullinger, AICP, is the President of Planning Development Services. He has served as the Will County Director of Land Use and Planning where he supervised planning, zoning, solid waste, engineering, and building functions. He is currently working with the Villages of Minooka, Tinley Park, Mokena, Munster, IN, the Eastern Will County Regional Council, and as an expert witness. Craig has a BA Degree in Public Administration, a Master’s Degree in Environmental Planning.. Contact him at 708-532-8991, www.craig.hullinger.com, or email at craig@hullinger.com

Do We Have a Smart Growth Plan?

DO WE HAVE A SMART GROWTH PLAN?

By

Charles Eckenstahler, AICP, Craig Hullinger, AICP and Dr. Larrry McCellan


INTRODUCTION
Every local official in Illinois is faced with the question of determining whether their local government Comprehensive Plan is a Smart Growth Plan. With the growing concern about urban sprawl, agriculture preservation, need for greater open space and environmental concerns, local officials are frequently called upon to reexamine their comprehensive plan to determine if the plan represents Smart Growth.

Unfortunately for local officials, Smart Growth is an elusive concept. Presently there is no consensus of what Smart Growth is. There is no legislation, which sets forth a prescription of required contents for a Smart Growth plan. There are no standards of professional planning practice, which establish the contents for a Smart Growth plan.

Smart Growth means many things to many people. To some, Smart Growth is nothing more than good planning practices historically used to prepare most of today’s current Comprehensive Plans. Others, view Smart Growth as a platform for advancing special purpose planning objectives, including agriculture land preservation, stopping urban sprawl development patterns, demanding the acquisition of more open space, or stopping the construction and expansion of roadways.

For local officials called upon to justify whether they’re Comprehensive Plan is a Smart Growth Plan, there is little, if any, tools to help in making a decision.

EASTERN WILL COUNTY REGIONAL COUNCIL ADOPTS SMART GROWTH STRATEGY
The Eastern Will County Regional Council, representing Beecher, Peotone, Monee, University Park, Park Forest, surrounding townships and Will and Kankakee counties decided to respond to the problem facing local officials. In September the Council adopted the first Smart Growth Strategy in Illinois.

The council members determined their Regional Development Strategy, which is a composite plan of the member local governments within eastern Will and northern Kankakee counties, demonstrates Smart Growth. This conclusion was drawn from research identifying specific planning practices that should be included in a Smart Growth plan and how well local government officials felt the regional development plan fulfilled these planning principles.

According to Ken Kramer Chair of the Council and a Park Forest Trustee, “The Council wanted to test whether our plan truly represented Smart Growth concepts. We wanted to identify how we can further Smart Growth principles on a regional and local government basis.

What we found is that we rated ourselves at about 60% overall based on 70 Smart Growth planning principles addressing planning capacity, urban form, infrastructure, development review procedures and fiscal policies. We identified 11 topics that we believe must be discussed by local officials if we are to advance Smart Growth planning in Eastern Will County.

Our self-evaluation process established benchmark values that we can be to measure progress toward Smart Growth in the future.”

WHO DETERMINES WHAT IS SMART GROWTH?
The pressing problem for Smart Growth in Illinois is who will make the decision whether a Comprehensive Plan fulfills Smart Growth principles.

_____ Benson, Mayor of the Village of Peotone who sits on several of the Governors Sustainable Growth Task Force expresses the concern of many local officials. “The most common model of Smart Growth relays heavily on a hierarchy of approvals with a state body holding ultimate authority. We in eastern Will County believe the traditional power granted to local governments to determine future land use is the proper means to implement Smart Growth. Our strategy that established measurement criteria and which we, local elected and appointed officials, used to evaluate our plan is preferable to having an outside consultant, planning agency, or state body determine compliance with Smart Growth principles.”

YES, YOUR COMPREHENSIVE PLAN IS A SMART GROWTH PLAN!
Based on the process employed by the Eastern Will County Regional Council, it is likely that all Comprehensive Plans prepared over the past 20 years address Smart Growth planning principles. It is also highly probable the Comprehensive Plan should be evaluated in terms of Smart Growth principles to identify how well the plan addresses each principle. The evaluation will allow local elected and appointed officials to determine if it is necessary to amend the plan to strengthen responses to certain Smart Growth planning concepts.

HOW TO CONDUCT THE EVALUATION
Alicia Hanlon, Administrator of the Eastern Will County Regional Council, believes the system developed by the Council can be used by other communities to determine how well their Comprehensive Plan conforms with Smart Growth principles. “We directed our consultants to develop a self evaluation system for use by our local elected and appointed officials. We asked them to provide a process which would allow self examination in the future to determine whether we made progress in implementing Smart Growth concepts with the Comprehensive Planning process of the region and local governments.

We would encourage other comminutes to do the same, they can develop criteria and establish a scoring system which tabulates the opinions of a large number of elected and appointed officials concerning how well the Comprehensive Plan conforms to each specific planning principle.

In the near future we hope to schedule a training session for interested parties who would like to use the process developed by the Council for determining if their Comprehensive Plan conforms with Smart Growth participles.”

About the Authors

Chuck Eckenstahler, Craig Hullinger and Dr. Larry McCellan served as the consulting team for the Eastern Will County Smart Growth Strategy.

Chuck Eckenstahler, AICP, is the owner of Public Consulting Team, a Benton Harbor, Michigan planning consulting firm that has consulted with the Villages of Beecher, Sauk Village, Glenwood and Homewood as their consulting planner. He holds two Masters Degrees, one from Governors State University and the other from the University of Notre Dame. He is an active writer, having more than 150 articles published on various economic development, land use planning and real estate development topics. He can be contacted at 219-879-1012, or E-mail at pctecken@netnitco.net.

Craig Harlan Hullinger, AICP, is the President of Planning Development Services. He has served as the Will County Director of Land Use and Planning where he supervised planning, zoning, solid waste, engineering, and building functions. He is currently working with the Villages of Minooka, Tinley Park, Mokena, Munster, IN, the Eastern Will County Regional Council, and as an expert witness. Craig has a BA Degree in Public Administration, a Masters Degree in Environmental Planning. Contact him at 708-532-8991, www.craig.hullinger.com, or craig@Hullinger.com

Position Your Project for Quick Municipal Approval

POSITION YOUR PROJECT FOR QUICK MUNICIPAL APPROVAL
“RECOMMENDATIONS FOR APPLICANTS ENTERING
THE PLAN AND ZONING PROCESS”
by
Craig Hullinger AICP and Chuck Eckenstahler AICP

INTRODUCTION
It is inevitable that proposed new development will meet stiff opposition in the approval process. In the minds of many people, any new development will impact everything from traffic on existing roads to consuming valued open space. Some Plan Commission meetings resemble open warfare between developers and concerned citizens with the Plan Commission acting as reluctant referees. Neither the applicant nor the Plan Commissioner wishes to participate in these angry and unproductive meetings.

With an understanding that open warfare can erupt at any time, what’s a Plan Commission to do? Whether it is a new project or a routine decision before the Plan Commission (or zoning board), we recommend the municipality advise (or preferably require) the applicant to prepare for the public presentation and hearing process. It pays for the applicant to be well prepared, and to approach the community with a willingness to compromise.

INCREASING THE ODDS FOR APPROVAL
It is a duty of a good municipal planning staff to advise the applicant concerning the preparation of the application and public presentation procedures. These procedures vary from community to community. Both the individual who has never processed a request before the Plan Commission and the most experienced developers appreciate this “coaching” because it allows then to prepare and present their request in the “best possible light.”

This coaching also helps the Plan Commission, since it informs the applicant of the process of the meeting and the type of information which the Plan Commission desires to see publically presented. It gives the applicant time to organize a public presentation including expert presentations and display drawings to illustrate important elements of their proposal.

Below is a list of ten guidelines we give to applicants to help them “increase the odds” of making a winning presentation before the Plan Commission:

1. Do Your Homework
Too often applicants before the Plan Commission do not come prepared and “ad-lib” responses to pointed questions put forth by citizens during the public hearing. We recommend to applicants that they attend meetings to see how the Plan Commission works and to gain an understanding of the process and type of questions raised by citizens and the members.

We urge all applicants to prepare for the meeting and come ready to answer questions. We also suggest that large “display-sized” drawing and maps be prepared and used to illustrate the key points of the applicants request.

2. Understand the Communities Growth Policies
Every community views growth and development differently. Some welcome new development while others are somewhat more particular and support only certain types of new development. We recommend applicants take time to review the Comprehensive Plan and discuss their proposal with local officials. These discussions usually identify whether the proposal conforms with the general intent of the Comprehensive Plan and “unwritten” desires of the Plan Commission and community.

The closer the proposal conforms to the “written and unwritten” growth policies, the greater likelihood of acceptance of the proposal. Crafting a development proposal which conforms to the intent of the community growth policies, obviously, will receive a more favorable consideration than one which doesn’t.


3. Identify How the Project Will Benefit The Community
In the fiscally constrained local governmental financial environment of today, many local governments examine the financial merits of every new development proposal. They assess whether the cost for municipal services and infrastructure will exceed the tax revenue generated by the real estate property, sales and income taxes the community will receive as a result of the new development.

We suggest that applicants consider having a cost-benefit analysis completed to test whether the proposed development will pay “its fair share” of costs. In cases where the development does not meet local financial obligations, we encourage the developer to reconsider the type of development proposed or to evaluate the possibility of donations to off-set potential revenue losses.

4. Go The Extra Mile Attitude
Gaining approval of a new development today is often a negotiation process. Developers, realizing that communities do not have to approve a request, spend more money and time in the preparation of the application for approval. We see more attention to the growth policies of the communities being given by the developers and a greater sensitivity to meeting the fiscal needs of the community than in the past. Applicants who are ready to “go this additional mile” are received with enthusiasm and have the greatest chance to secure approvals.

5. Know Your Legal Position
Development is governed by number of local ordinances, state laws and regulations. In addition there can be private restrictions in the form of deed restrictions, easements and “clouded” ownership.
Applications sometimes are submitted without completing research of permits and restrictions which may alter the development proposal when discovered.

We recommend that property title research be completed and that applications for “curb cuts,” water/sewer connections, storm water systems, floodplain alteration, and wetland permits be submitted as needed, as early as possible in the concept development process. This knowledge assures that required permits can be obtained and no legal objection to the development of the proposed concept will be encountered, once presented to the Plan Commission.

We also recommend applicants know the rules prescribed by the zoning ordinance for the subject property. This knowledge gives a base line density determination for the property and a measurement tool for any negotiated changes.

6. Don’t Overlook The Opportunity For Innovation
Innovative planning techniques such as traditional neighborhood development, zero lot line development, transit orientated development, cluster development and the like are being discussed as means to achieve Smart Growth and reduce “urban sprawl.” We encourage developers to recognize that communities are willing to consider innovative development, sometimes of higher density with less development costs, where a carefully crafted development plan fulfill local community development goals. Obviously, in cases where an application supports a desired innovative development concept, the application approval process is likely to be easier.

7. Be Willing To Scale Back
Developers seek to maximize their return on investment in land, often seeking to build the greatest number of housing units (or other buildings) as permitted by the zoning ordinance. We recommend applicants take a “hard look” at the development opportunity in light of the community plan and unwritten development polices before finalizing any concept plan for a specific project. Proposing maximum density of development for a site viewed as a lower density development site by the Plan Commission, will almost always give rise to lengthy debate and review.

8. Trade Density For Open Space or Cost Reductions
Applicants should recognize the overwhelming desire expressed by citizens for more open space. Innovative design which clusters development allowing greater sized open space areas are viewed positively by most communities. We encourage developers to consider asking for additional density for provision of larger land areas left in open space especially with creative designs which provide access to the open space through the total development.

9. Listen and Show Respect for Local Officials
This is another obvious statement, however, we have found that many times an applicant will bluster in to a community demanding prompt approval due to a “short deadline.” It must be recognized that Plan Commissioners must deal with residents concerns and need time to review and complete their job.

Applicants who rush the process and “push” the decision process without regard for the Plan Commission members time and need for review seriously hinder a respectful dialogue.

10. Say What You Mean and Mean What You Say
We have attended meetings where applicants “promise the world” and conveniently forget the promises once the development is completed. We caution applicants to be honest in their commitments and fulfill their promises.

CONCLUSIONS
It is important to understand the role of each member participating in the decision process; applicant, plan commission and staff. Not every project, even though that’s what the applicant wants, will pass through the approval process without change.

Preparation and understanding is the “key” to achieving an approval supported by all parties of the process. Understanding an applying the about principles provides for a higher chance of success


About the Authors
Chuck Eckenstahler, AICP, is the owner of Public Consulting Team, a Benton Harbor, Michigan planning consulting firm which has consulted with the Villages of Beecher, Sauk Village Glenwood and Homewood as their consulting planner. He holds two Masters’ Degrees, one from Governors State University and the other from the University of Notre Dame. He is an active writer, having more than 150 articles published on various economic development, land use planning and real estate development topics. He can be contacted at 219-879-1012, or E-mail at pctecken@netnitco.net.

Craig Harlan Hullinger, AICP, is the President of Planning Development Services. He has served as the Will County Director of Land Use and Planning where he supervised planning, zoning, engineering, and building functions. He is currently working with the Villages of Minooka, Tinley Park, Mokena, Munster, IN, the Eastern Will County Regional Council, and as an expert witness. Craig has a BA Degree in Public Administration and a Master’s Degree in Environmental Planning. He can be contacted at 708/ 532- 8991 or E-mail Craig@Hullinger.com.

For more information on Chuck or Craig visit our web page at www.Craig.Hullinger.com

Ten Ingredients Found in Successful Downtowns

TEN INGREDIENTS FOUND IN SUCCESSFUL DOWNTOWNS
by
Chuck Eckenstahler, AICP and Carl Baxmeyer, AICP


INTRODUCTION
Traveling across the Midwest today, one encounters many prosperous downtown shopping areas in small communities. However in equal number, one stumbles into small communities where the downtown retail buildings are, maybe, half occupied and little, if any, economic prosperity shows.

Once can easily ask the questions: “Why is one successful and other not?” Why are retail and services businesses in one downtown thriving and in another withering? Is there some magic ingredient in one downtown which leads business and property owners to develop successful attractions that draw customers to shop that is absent in another?

For more than twenty-five years, we have worked with many government and business leaders seeking to reinvigorate the economic vitality within downtowns of smaller communities. Many lessons learned twenty-five years ago have not changed. While obviously population and future growth heavily favor success, we find business owners and local governmental officials can, and often do, make the difference between a thriving and withering downtown.

We have identified ten ingredients that contribute to successful downtowns. We offer these as a measurement tool to evaluate success and as a pathway to organize a downtown revitalization effort.



TEN INGREDIENTS FOR A THRIVING DOWNTOWN

1. Customer Focus
Successful downtowns look at the customer in a different way from others. Rather than viewing the customer “as the opposing team player,” successful downtowns view the customer as a team member who defines the merchandise and products which business owners need to supply. Using the team approach, businesses ask what goods and services are needed and then stock them. They take one step further and show the availability of these products through advertising to those whom many not shop frequently in the downtown.

2. Tell A Story Everyone Knows
Successful downtowns have “cheerleaders” who promote excitement and enthusiasm about the downtown shopping experience to customers and business owners. They make the shared vision of the current level of success widely known and serve as the spokesperson for plans that will make the downtown even more exciting to shoppers.

3. Clearly Communicated Shopping Experience
Every shopper has an expectation of what shopping will be like in a particular downtown. Close and easy parking; friendly sales staff; picturesque stores; and wide variety of merchandise for example express part of the shopping experience. Successful downtowns document the shopping experience and tell others about it. They go to great lengths to retain and improve the customers’ perception of their personal shopping experience.

4. Value Driven Service
The mission of the downtown is to provide goods and services at a value acceptable to the customer while making a profit for the individual business. Much has been written about impersonal mass merchandisers, catalogues and Internet firms and the growing desire of some shoppers for a personal service shopping experience. Successful downtowns have identified their market niche and are known to provide a higher level of value for their services within the bounds of their market niche.
5. Brick And Mortar To Support the Mission
Every successful downtown has a “brick and mortar” improvement project underway, or “in the making.” The image of a successful downtown is, in part, displayed by incremental completion of “brick and mortar” improvements, be they small landscape plantings or large streetscape improvements. Successful downtowns plan and carry-out a program of physical improvements that show government and private owner dedication to “fix-up” and revitalize the physical infrastructure necessary to support private business investment.

6. Reliance on Customer Attraction
All success stems from customers and the success of a downtown comes from attracting customers to the downtown for social and shopping needs. Successful downtowns never get caught in the “that’s the way we do things” syndrom and are always looking for new ways to make people visit the downtown for social and shopping reasons. They want customers to first think to shop in the downtown and shop downtown more often, even as part of a trip for some social activity.

7. A Long Term Customer Loyalty Program
It is a fact of modern retailing that “customer loyalty” is rewarded. Preferred customer cards, direct mail special discount offers, special sales hours, and reward points are but a few of the incentives offered to loyal customers. Successful downtowns have learned a lesson about “customer loyalty” and provide a loyalty reward or discount program for shopping in the downtown.

8. Feedback on Performance
How well we doing? What is our customers’ satisfaction rating this month? Is it better than last month? Is it better than last year? These are a few of the continual questions that successful downtown sponsors should answer. A successful downtown will establish a mechanism periodically to monitor customer satisfaction. They identify progress and make changes designed to increase future customer satisfaction.


9. Dedicated Sales Staff Training
Being a downtown sales person is an important position. In successful downtowns being a sales person is more than knowing how to “ring-up” the sale but also to be a tourist guide, problem solver and referral agent. In successful downtowns, they organize a formal training program to give information to sales personnel better to inform visitors and regular customers about other shopping that can be done and the latest social events that will bring then back into the downtown.

10. Good Business Rations - Cross Selling
Today, mass merchandisers provide a variety of goods within their stores. They adopt the principle that once the shopper enters the store they will find everything they need under one roof. Successful downtowns have adopted a variation on this theme, “shop in our downtown and you will find (almost) every thing that you will need.” The goal, identical to the mass merchandiser, is to get the customer to do all (or most ) of their shopping within the downtown with downtown sales staff making reference to goods and services available from other downtown businesses.

CONCLUSIONS
Twenty-five years ago we identified that successful downtowns were composed of business and property owners who had a compulsion for success. Lenders and governmental leaders who believed in the need for a successful downtown supported them and were willing to accept a long-term dedication to the compulsion of the private interests. All parties took risks; some risks were clearly “winners” others clearly “losers.” However, with each success or loss the process narrowed choices aiming this compulsion closer toward success.

Success we learned, are “fleet-of-foot. Downtown success is a living growing perception, much like a living organism. As with any living organism it needs continual nourishment for it to grow. Even more important, like a living organism, growth is not an upwardly straight line but filled with starts and stops, rapid jumps and sometimes dies back requiring a little selective pruning. Over time however, the need to grow and survive achieves success much like the compulsion expressed by successful downtown business owners.

Not much has changed during the past twenty-five years. Using the ten ingredients will help organize and achieve success. Clearly however, the compulsion for success, is single handily the magic elixir that nourishes the long term success.

Municipal Sponsorship of Golf Course Development

MUNICIPAL SPONSORSHIP OF GOLF COURSE DEVELOPMENT
A Public/Private Economic Development Approach
by
Craig Hullinger AICP & Charles Eckenstahler AICP

INTRODUCTION
A golf course surrounded by residential or commercial development has become an increasingly popular means to provide open space while serving as an attractive amenity for newer developments. Golf courses also provide a visual amenity which enhances the image of the community and attractiveness of a site to potential occupants. It can also help acceptance of major new development by the surrounding property owners. Because of benefits which can be accrued, many communities seek the opportunity to develop a golf course in their community. Many start this process by including a golf course in their Comprehensive Plan.

While showing a golf course on the Comprehensive Plan - Future Land Use Map, most communities do little to implement the goal. Instead, they leave the job of “making-it-happen” to private developers. This article address the role of local government in implementing the Comprehensive Plan goal of developing a golf course in their community.

GETTING STARTED
The initiative for development of a golf course may come form the public or private sector. First, as a part of its Comprehensive Plan, local government can identify an area for the course and designate the land for a future golf course development. Alternately, a property owner or developer can propose a suitable land area. In either case, inclusion of the site on the Comprehensive Plan - Future Land Use Map, acknowledges the goal of the community to locate a golf course; regardless whether publicly or privately owned.

MERITS OF A PUBLIC-PRIVATE PARTNERSHIP
From the perspective of local government, the case for a public-private partnership to develop a golf course is strong, especially for office and industrial projects that will enhance local tax base. The development of a golf course to stimulate other private sector development, such as a business park, can be viewed as a legitimate public-purpose economic development activity since it will provide benefits including:
● Increasing potential for other economic development in the community;
● Enhancing the image and prestige of the community;
● Increasing the amount of land in open space;
● Providing land for wetland rehabilitation and/or preservation;
● Providing land for stormwater detention purposes;
● Improving the visual appearance of the community;
● Encouraging annexation of key properties, sometimes; and
● Providing a valued recreation resource within the community.

Benefits are not one-side. Development a golf course also provides several financial incentives for the developers of abutting property, including:
● Increasing the pace of sales/lease-up within the development;
● Increasing the development value of surrounding property;
● Enhancing the image and prestige of the development (higher prices/lease rates);
● Improving private sector returns on investment made to the development;
● Increasing likelihood of prompt governmental development approvals;
● Possibly lowering costs for stormwater management costs for the development;
● Possibly lowering utility construction and connection costs; and
● Possibly assisting development financing.

GOLF COURSE PARTNERSHIP MODELS
Generally there are three partnership development models: 1) government owned course with private owned abutting land development, 2) private owned course with private abutting land development and 3) public/private owned course with private abutting land development.
For each of the models the financing of the course can be entirely municipal, or private, or a mix of public and private capital. Normal, Illinois recently developed a public owned course on land abutting I-55 surrounded by residential and commercial development. The developer initiated the idea, and gave the land to the City with the condition that the City develop the course.

Park Forest, Illinois, expanded its successful executive nine hole course in partnership Naughton Development Company. Naughton Development has constructed single family and town homes around the expanded municipal course.

Munster, Indiana designed a golf course as an open space amenity in a proposed office and industrial park adjacent to a municipal airport. Munster is seeking a developer to undertake the public and private portion of the development.

Country Club Hills, Illinois proposes a joint public/private project with a golf course on Cook County Forest Preserve with abutting private development for land abutting I-57. The City is currently working with the Forest Preserve and private property owners to bring the project reality.

The Kankakee Community College campus has three hole golf course located adjacent to I-57. Vacant land surrounding the course allows for expansion of the course and potential public or private development. This course demonstrates how a small golf course can serve as a initial low-cost way for a community make an attractive entryway feature while enticing additional future private development surrounding a future full-scale golf course.

It is oblivious from these examples, there is an endless number of ways the public and private sector can cooperate in a public/private development partnership. Undoubtably, each situation will dictate the role and commitment of each party. Planning experience and legal counsel will be required to prepare a written development agreement setting forth duties of each party, at some point in the process.


SITE SELECTION AND COURSE DESIGN
Ideally, from the perspective of the community planner, the golf course should use floodplain areas, provide stormwater detention and wetlands preservation areas as part of its overall design. A floodplain area along a creek or river is an ideal location and provides the opportunity to include wetlands and water features into the course design.

The ideal location, from the private developers perspective, is a site just beyond municipal utilities where land cost are low and private development can easily be attracted. Since the local government is a partner in the development their cooperation and financial support for extension of utilities could be negotiated as part of their participation. Obliviously, if the site is not within the municipality, annexation of the course will likely bring an large new area into the community for future development.

Soil and site conditions must be suitable for a golf course development. Certain flooding conditions is acceptable if the frequency and volume of water storage is made part of the overall course design. Frequently flooded areas or areas where flood water are detained for inordinate periods of time are inappropriate. These areas, however, can serve as buffers and less used portions of the course , if properly designed. Attractive rolling terrain and mature trees are desirable and provide interest into the course design. Thus, the course will usually take maximum advantage of the low ground around a creek or drainage way, the high ground especially rolling tomography and any mature vegetation on the site.

The ideal site is large enough to allow private development along the perimeter of the property. Ideally, a 170 acre course should be located on a 320 to 640 acre tract to ensure sufficient private development around the course. The course should provide the maximum exposure to adjacent development property.

It should be viewable from surrounding roads should providing an attractive vista within the context of the community. Usually, if development is a joint public/private partnership, the course will open for public use and walking and jogging path should surround perimeter the course for use by walkers, joggers, bikers and skaters.

MAKING OF IMAGE - SELECTING THE NAME
What's in a name? Quite a lot. One major benefit of the private/public development effort is creating or enhancing community image. The best opportunity to help the image of the community occurs when the name of the golf course (and surrounding development) is tied to the name of the of the community. Some examples include: The Munster Golf Course, Munster Country Club, Munster Office Research Center, and Munster Golf Estates for a golf course development in Munster, Indiana. While prestige and marketability of the community and development are enhanced by the name use of the community name links the community location with the development for persons seek to find the golf course and abutting developments.

FINANCIAL AND OPERATING CONSIDERATIONS
The current cost of developing an average 18-hole course is two to three million dollars excluding land costs. A pro-named champion course can cost considerably more. Ideally green fees and sales of goods and services should cover all operating costs and repay loans necessary for purchase of land and construction of the course. Whether public or private, the course should operate and generate revenue over and above operational and debt payment expenses.

If the municipality, park district, or forest preserve district, owns the course it has the advantage of as owner has the advantage of not paying property and sales taxes plus can borrow funds for construction as a lessor interest rate. Therefore, public ownership has an easier time making a profit when compared to public ownership. Ownership, will effect the cost charged for daily green fees and other services. Therefor, the form of ownership will be likely be one of the earliest decisions made in creating the public/private agreement for the overall development project.

Public golf courses are, for the most part, profitable although losses must expected during the initial start-up period. In some communities, the public course is viewed as a recreation amenity and the residents of the community are given reduced green fee rates. These communities view the course, in part as a community recreational amenity. While they seek to have the course profitable they recognize that the course may require a minor subsidy from the community form time-to-time.

Local park districts, communities, and forest preserve districts today routinely operate public courses. Sometime, a private operator is engaged to operate the course. In many instance, an experienced golf course operator is probably the best choice, if the local government has no experience.

CONCLUSIONS
A public/private partnership approach to golf course and abutting land development can enhance the economic development objectives of any community. A mixed-use public owned golf course surrounded by private residential or commercial development is the type of developments which should be encouraged. . This type of public/private economic development partnership seems will increase in the future. Both local communities and the private developers will benefit

Public/private partnerships can take many forms, but the most obvious golf course development approach is for the local government to own and finance the course while the developer controls the surrounding development. The actual financing arrangements would vary, with the terms of the project, and can be a combination of public and private sources.

A public/private partnerships is difficult achieve. Local government operates in the "fish bowl" of public scrutiny. The public sector must balance both public and private interests so as the development is not viewed as a "give away" to a developer but a “true” incentive for economic development.

We believe the best partnership is one that keeps public functions separate from private functions. We suggest the model of public ownership of the golf course with the responsibility of abutting private development left to private sector interests. The "right" developer and community are clearly critical for the successful completion of a public/private partnership. The community must want to grow, be progressive, and be willing to take some risk to enhance the community. The developer must function in the public fish bowl and be able to take and handle public criticism.

Is it Time to Update Our Zoning Ordinance?

IS IT TIME TO UPDATE OUR ZONING ORDINANCE?
by
Charles Eckenstahler, AICP and Craig Hullinger, AICP

INTRODUCTION
Is it time to update our zoning ordinance? Almost every elected official at some time will be faced with this question. Prompting the need for changes to the code may be expressed by the planning staff, members of the Plan Commission or Zoning Board of Appeals, other elected or appointed officials, developers, or concerned citizens.

How does an elected official know when it is time to update the zoning ordinance? Illinois law does not specify when a community should update their zoning ordinance. Therefore, the decision to update the zoning ordinance is made by the Plan Commission in conjunction with their legislative body.

Some communities embed an artificial time trigger into the ordinance or other planning document that requires the Plan Commission and/or Zoning Board of Appeals to review and amend the ordnance at a specific time period. More often than not, this trigger is this forgotten or ignored.

This article proposes a three-part test that gauges the need to update the zoning ordinance. It can be used to identify whether it is time to take action to complete a serious review of the zoning ordinance.

THREE COMPONENTS OF ZONING
Daily administration of the zoning ordinance functionally falls into three duties:

Staff Administration - handing out applications, helping applicants in completing the application, review of applications, conformance decision making, referral of applications matters to the Plan Commission or Zoning Board of Appeals, scheduling of Plan Commission and Zoning Board of Appeals actions, and issuance of documentary paperwork.

Plan Commission - consideration of applications for map and language rezoning actions and issuance of special land use permits, as specified in the ordinance including special land uses, planned unit development approvals and approval of plats/site plans.

Zoning Board of Appeals — Issuance of variances (or special land use permission, if applicable), interpretation of the administrative actions or decisions of the zoning administrator and interpretation of ordinance language.

To decide when the ordinance is “broken” and in need of an update, an inventory of actions taken in each category and an assessment of what “fixes” are required. This assessment should address the zoning process from distribution of an application through issuance of final documents to the applicant.

A ZONING VALIDITY TEST
Below is a sample test instrument that can be used to help determine if it is time for an update. We recommend the test be given to members of Plan Commission, Zoning Board of Appeals, administrative staff and elected officials. The tabulated results will reflect a consensus score and show whether it is truly time to update the ordinance.

ZONING ORDINANCE VALIDITY SURVEY
Please place a checkmark to indicate the answer that most closely indicates your answers to the following questions.

1. How often is staff required to help applicants’ fill-out our standard application(s)?
❑ Never ❑ Sometimes ❑ Often ❑ Frequently ❑ Very Frequently SCORE ☐

2. How often does staff refer an applicant’s request to the Plan Commission or Zoning Board of Appeals?
❑ Never ❑ Sometimes ❑ Often ❑ Frequently ❑ Very Frequently SCORE ☐

3. How often is staff required to seek an interpretation of the ordinance to clarify a definition or ordinance language
provision?
❑ Never ❑ Sometimes ❑ Often ❑ Frequently ❑ Very Frequently SCORE ☐

4. Of the total number of zoning matters considered last year, what percentage were referred to the Zoning Board of Appeals to obtain a yard dimension variance?

❑ 0% ❑ Less than 25% ❑ 25% to 49% ❑ 50% to 75% ❑ More than 75% SCORE ☐

5. Of the total number of zoning matters considered last year, what percentage required the issuance of a special land
use permit?
❑ 0% ❑ Less than 25% ❑ 25% to 49% ❑ 50% to 75% ❑ More than 75% SCORE ☐

6. Of the total number of zoning matters considered last year, what percentage requested zoning map changes?
❑ 0% ❑ Less than 25% ❑ 25% to 49% ❑ 50% to 75% ❑ More than 75% SCORE ☐

7. Of the total number of zoning matters considered last year, what percentage requested language changes?
❑ 0% ❑ Less than 25% ❑ 25% to 49% ❑ 50% to 75% ❑ More than 75% SCORE ☐

8. In the past five years, has an applicant challenged a decision in court?
❑ Yes ❑ No SCORE ☐
9. In the past year, has legal counsel suggested a review be conducted?
❑ Yes ❑ No SCORE ☐

10. Please indicate how many time during the past five years a text change ordinance has been enacted?
❑ None ❑ Less than five times ❑ 5 to 10 times ❑ 11 to 25 times ❑ More than 25 times SCORE ☐



TABULATING RESULTS
For questions one through three give the following scores for each answer; a 1 for never, a 2 for sometimes, a 3 for often, a four for frequently and a 5 for very frequently. For questions five through seven give the following scores for each answer; a 1 for 0%, a 2 for less than 25%, a 3 for 25% to 49%, a 4 for 50% to 75% and a 5 for more than 75%.

For questions 8 and 9 give the following scores; a 5 for yes and a 1 for no. For the last questions, question s 10, give a 1 for none, a 2 for less than five times, a 3 for 5 to 10 times, a 4 for 11 to 25 times and 5 for more than 25 times.

In our opinion a community should consider updating a zoning ordinance when the total score exceeds 25 points and the following trends have been identified using the results of the test:
∙ when administrative staff needs to seek interpretations of zoning ordinance language “frequently,”

∙ when more than 25% of the applications require rezoning or special land use permission,

∙ when more than 25%of the actions require issuance of a dimensional variance, and

∙ when more than 50% of the applicants require staff assistance to complete an application.


WHAT TO DO AND WHEN
If your community tests positive, it is time to discuss an update of the ordinance. Remember, the test serves as a “quick indicator” identifying whether it is time to consider an update. This test should trigger a more in-depth analysis, before expenditure of time and funds for an update of the zoning ordinance is authorized.

If you test positive, we recommend that staff study the matter more fully and begin identification of specific problem areas. Assistance of your legal counsel is advisable at this time, since they may also have identified specific issues to be address as part of the update process.

We advise seeking outside planning consultant assistance to complete an impartial review and offer recommendations for consideration in the updating process, even if you intend to complete the update process with “in house” personnel. An outside planning consultant can draw upon working experience from a wide range of clients to identify current and future zoning issues that should be addressed as part of the update. The outside consultant also lends credibility to the process, and can absorb some of the blame sure to accrue if you make your ordinance more stringent.

PREPARING FOR THE UPDATE
A complete “overhaul” of a zoning ordinance is a time consuming and costly venture. A community is best served when it includes extensive public input. Active participation from the plan commission and zoning boards of appeals is also important. This reduces the preparation time and assures community support during the public hearing and adopting phase.

CONCLUSION
Updating the zoning ordinance is difficult, but a community should keep its code current. Using the three-part test can help you determine if your code requires an update.


About the Authors
Chuck Eckenstahler, AICP, is the owner of Public Consulting Team, a Benton Harbor, Michigan planning consulting firm engaged by the Villages of Beecher, Sauk Village and Homewood to serve as their consulting planner. He holds two Masters’ Degrees, one from Governors State University and the other form the University of Notre Dame. He is an active writer, having more than 100 articles published on various economic development, land use planning and real estate development topics. He can be contacted at 219-879-1012, or E-mail at pctecken@netnitco.net.

Craig Harlan Hullinger, AICP, is the President of Planning Development Services. He has served as a Village Manager and a County Director of Land Use and Planning supervising planning, zoning, engineering, and building functions. He is currently working with the Villages of Minooka, Mokena, Tinley Park, Munster, IN, the Eastern Will County Regional Council, and as an expert witness. Craig has a BA Degree in Public Administration and a Master’s Degree in Environmental Planning. He can be contacted at 708/ 532- 8991 or E-mail Craig@Hullinger.com

For more information on Chuck or Craig visit our web page at http://www.Craig.Hullinger.com.

Approve This Rezoning - It's The Highest and Best Land Use!

APPROVE THIS REZONING - IT’S THE HIGHEST AND BEST LAND USE!
By
Craig Hullinger, AICP and Chuck Eckenstahler, AICP


INTRODUCTION
It is common in today’s zoning administration to hear someone call upon the plan commission to recommend the rezoning of a parcel because the proposed use will be the “highest and best use” of the parcel of land. Typically, the statement is made by the applicant, their attorney or their real estate agent, in an effort to persuade the plan commission to approve their request.

In the public hearing process, planners hear a lot about highest and best land use. In common usage, highest and best land use is nothing more than an individuals’ personal opinion concerning how a parcel of land should be used. However, in real estate law and real property appraisal practice, the concept of highest and best land use is a technical analysis which can be used to determine the best use of land, subject to certain assumptions.

This article is designed to review the technical process of determining highest and best land use, as viewed by the legal profession and real estate appraisers. This review will provide background for community planners and local zoning officials to separate a petitioner’s personal opinion from judgements based on factual technical analysis about the potential use of a specific parcel of property.

HIGHEST AND BEST LAND USE - A DEFINITION
The concept of highest and best land use originates from the real estate appraisal field. Appraisers define of highest and best land use as:
The use, from among reasonably probable and legal alternative uses, found to be physically possible, appropriately supported, financially feasible, that results in the highest land value.
What this definition states is the highest and best land use is the use which meets a four part test demonstrating the use is (1) physically possible, (2) legally permissible, (3) financially feasible and (4) maximally productive.

Physically Possible - Not all parcels of land are created equal. In planning a use for the parcel of land, consideration must be given to the size of parcel, roadway access, subsurface conditions, presence of environmental concerns (wetland, endangered species) and even contamination from prior use or illegal dumping.

Many times the size of the parcel, physical shape, access or prior use prohibit the development or use of the parcel for specific uses. For example, a small parcel of land along a major roadway cannot be use for a fast food restaurant if it cannot obtain a “curb cut” allowing a safe driveway entry to the property.

Uses which pass this first test are the uses which in the judgement of the appraiser can be developed or built on the property. The appraiser may consult with a design team composed of land planners and engineers. More complicated cases can require the services of architects, land surveyors, traffic experts, geologists, and environmental consultants. Based on their combined expertise they can eliminate uses which cannot physically be developed on the parcel.

Legally Permissible - Local, state and federal government have laws and regulations which govern the use of land. In this test, the only permissible uses of the land are those which are permitted by these laws and regulations. In addition to local zoning, development of a parcel of land must adhere to stormwater management regulations, wetland protection, endangered species, “curb cut” access from roadways and many other rules. Each regulation may establish a rule which impacts what may or may not be legally permitted.

From the developers view, where the regulation prohibits development of the parcel of land as desired, an appeal to the local government or regulating agency to vary the strict terms of the regulations may be considered. The probability of receiving favorable consideration for the request must also be considered to determine whether the proposed use will pass this test.

Financially Feasible - With enough money you can develop any use on any site, assuming its size is adequate. With modern engineering techniques a developer can correct or mitigate many problems, including subsurface soil problems, wetlands and floodplain. The developer can construct parking garages to get more parking spaces per square foot of land area to meet applicable zoning regulations.

The test of financial feasibility, however, addresses the question of can a profit be made on the investment of funds in the development. Building a shopping center which requires rent of $12.00 per square foot of floor area in a market where shop keepers can only pay $7.00 per square foot would not be a financially feasible investment.

To pass this test, a proposed development is subjected to a financial feasibility analysis. This analysis projects the income generated from the development compared to the cost to develop the parcel of land. The profit (excess income) after payment for developing the parcel is compared to profit of comparative projects or other investments such as returns an investor would gain in a stock market portfolio. In the real world today, a developer of property seeks a 20-25% return on their invested funds for developing real estate.

Maximally Productive - Understanding this concept is rather easy. It suggests that a developer will seek to develop uses which provide the highest profit and largest amount of financial return.

DETERMINING HIGHEST AND BEST LAND USE
Highest and Best Land Use, by definition, is much more than a personal opinion. The uses which pass the four part test are those which meet the needs and are allowable by the local government, are physically possible, have development costs which can be supported by rents or sales prices offered in the current or future market and provide for a market rate financial return to the developer.

Local governments share the duty of determining the highest and best land use in their communities with property owners, realtors, developers and others. The process of determining the highest and best land use is embodied in the process of preparing the Comprehensive Plan for the community. Community-wide highest and best land use decisions are made as part of the land use planning process (especially the physically possible and legally permissible criteria) and subsequently identified and regulated in the zoning ordinance. Implicit in the process of preparing the plan and zoning ordinance map is designation of which areas of the community should be used for residential, commercial and industrial uses.

RULES TO CONSIDER FOR ADJUSTING THE PLAN AND ZONING MAP

Developers often use Highest and Best Land Use as a reason to change the plan and rezone a parcel of land to another use. Recognizing the community planning process does not truly consider each of the four parts of the Highest and Best Land Use test, there is good reason to listen to the claim and adjust the community plan and zoning when appropriate. Below is a list of questions to ask yourself when faced with the claim, approve this rezoing - it’s the highest and best land use!

1. Who is making the statement; does the opinion come from a independent third party?
2. Is the proposed use a complete change of use (residential to commercial) or a refinement to a designated use (single family residential to multi-family residential)?

3. Does the proposed use of the land conform to the intent of the community land use plan?

4. Is there other land easily available, designated in the community land use plan where this proposed use can be located?

5. Does the use physically “fit” the parcel of land?

6. Are the existing uses and zoning of abutting and nearby properties comparable with the proposed use?

7. Would a change of land use at this location have a detrimental impact on abutting properties?

8. What is the length of time the property has been vacant as currently zoned in context of land development in the immediate vicinity?

9. Is there a community need for the proposed land use?

10. How much care was taken by the community to identify the specific use of this property and the surrounding vicinity during preparation of the community land use plan?

CONCLUSIONS
Local communities hold the “key” to the determination of the highest and best use of any property under their planning and zoning control, since they establish what is legally permissible. Typically, the comprehensive planning process analyzes the physically possibility for development of the land and may consider (although slightly) the financial feasibility of development.

Claims made by developers should be given due consideration, especially when the claim is based on technical information, data and analysis prepared by a professional development team organized by the developer using the four part test. When a claim is based on the four part Highest and Best Land Use test it will provide detailed information concerning the physical development of the parcel, an analysis of why it cannot/should not be developed under the terms of the current plan and zoning ordinance, and why it is necessary to change the plan and ordinance to meet current real estate development investment expectations.

Planners and local officials serve their communities best when they listen to all claims that a property should be rezoned because the proposed use it is the highest and best land use of the parcel of land. They serve the community well when they disregard the impassioned personal opinion plea and seriously consider the well prepared and documented claim substantiated by independent third parties, even if engaged by the applicant, based on the four part test.


About the Authors
Chuck Eckenstahler, AICP, is the owner of Public Consulting Team, a Benton Harbor, Michigan planning consulting firm engaged by the Villages of Beecher, Sauk Village and Homewood to serve as their consulting planner. He holds two Masters’ Degrees, one from Governors State University and the other form the University of Notre Dame. He is an active writer, having more than 100 articles published on various economic development, land use planning and real estate development topics. He can be contacted at 219-879-1012, or E-mail at pctecken@netnitco.net.

Craig Harlan Hullinger, AICP, is the President of Planning Development Services. He served as the Assistant Village Manager for Tinley Park and as Will County Director of Land Use and Planning where he supervised planning, zoning, engineering, and building functions. He is currently working with the Villages of Minooka, Tinley Park, Munster, IN, the Eastern Will County Regional Council, and as an expert witness. Craig has a BA Degree in Public Administration and a Master’s Degree in Environmental Planning. He can be contacted at 708/ 532- 8991 or E-mail Craig@Hullinger.com.

For more information on Chuck or Craig visit our web page at http

You Can't Do That - It's Spot Zoning!

YOU CAN’T DO THAT - IT’S SPOT ZONING!

By
Craig Hullinger, AICP and Chuck Eckenstahler, AICP

INTRODUCTION
Almost every Plan Commission at one time or another, has been chided with the statement that the Commission cannot approved a rezoning request because it will create a spot zone. Most often this statement is made by a disgruntled adjoining property owner who objects to the neighboring property being occupied and used in a certain way. The accusation implies the Plan Commission is doing something wrong and possibly illegal by creating a spot zone.

This article is intended to demystify spot zoning. Spot zoning in actuality, is a misnomer. A spot zone cannot be created if the Plan Commission carefully considers the facts of the property, the proposed land use and relies on an up-to-date adopted Comprehensive Plan as the guide for the application of zoning regulations for the specific property.

SPOT - A DEFINITION
Nowhere in planning and zoning legislation is the term spot zone defined or used. Spot zoning is colloquial term developed to describe the application of a specific zoning district classification to a small area which is surrounded by a larger different (usually less intense) zoning district.

Webster defines spot as 1) a particular place of relatively small a definite limits, 2) a mark on a surface differing sharply in color from the surroundings, 3) a position; location and 4) a set of circumstances; a situation, especially a troublesome one.

In fact, the courts concur with this definition. In the case of Landcaster development Ltd. V. Village of River Forest (1st Dist.1967) the court stated for a decision “to constitute spot zoning, two requisites must coexist: First, a change of the zone applicable to a small area and second, a change which is out of harmony with comprehensive planning for the good of the community.”
It is easy to seen why the term spot zoning is often used. It is most often used to describe action where a relatively small parcel of land is rezoned and granted some special benefit . The parcel of land is then shown on the community zoning map as one color within a larger zoning district of a different color. But, the accusation could be made in a number of other rezoning situtations.
******Craig wax profusely here!

REZONING ISSUES TO CONSIDER
In Illinois, there is a specific set of requirements which a Plan Commission must consider when evaluating a request for the rezoning of a parcel of land. These standards were established by the Illinois Supreme Count in two cases; LaSalle and Richton Park. Generally, for a rezoning matter upheld in the Supreme Court the Plan Commission must consider:





PREVENTING SPOT ZONING
Good planning practices will prevent appearances of spot zoning. In fact, adhearance to the standards anfd an up-to-date comprehensive plan describing the intended use of the ;and which is in the best interest of the community virtually eliminates the problem.

Zoning decision making which relies on the eight rezoning standards, clearly establish a rationale why a requested rezoning should be granted, even if provided the opportunity for the the land to be used more profitably. Secondly, the use of the Comprehensive Plan for justification of the decision documents that the decision was made “for the good of the community.”

SPOT ZONING — DO’S AND DON’TS
DO - evaluate each rezoning on its individual merits using the eight standards. A written record of the rationale be prepared.

DO - reference the Comprehensive Plan as documentation for why a decision has been made.
DO - amend the Comprehensive Plan (preferably before granting the rezoning)if a made which is inconsistant with the current plan.

DON’T - succumb to public pressure. Recognize spot zoning is oftentimes used as a threat by those who may object to the rezoning.

DON’T - worry about the size of the parcel(s) of land under consideration. Rather, consider the importance of the proposed land use and its interrelationship with surrounding properties (which may only one abutting property or many properties located in the much larger area).


CONCLUSIONS
A spot zoning action can not occur if good planning practices are followed. Careful adherence to the suggested standards and procedures will prevent appearances of preferential benefits being granted by a rezoning action. The best defense, when being chided, is reference to the action being in the best interest of the community documented in the Comprehensive Plan and shown on it’s Future Land use Plan.


About the Authors
Chuck Eckenstahler, AICP, is the owner of Public Consulting Team, a Benton Harbor, Michigan planning consulting firm engaged by the Villages of Beecher, Sauk Village and Homewood to serve as their consulting planner. He holds two masters degrees one form Governors State University and the other form the University of Notre Dame. He is an active writer, having in excess of 100 articles published on various economic development, land use planning and real estate development topics. He can be contacted at 219-879-1012, or E-mail at pctecken@netnitco.net.


Craig Harlan Hullinger, AICP, is a governmental planning consultant and President of Planning Development Services. He recently reentered private practice after serving as the Assistant Village Manager for Tinley Park. He also has served as Will County Director of Land Use on two occasions. In both positions he supervised planing, zoning, engineering, and building functions. He has served as a planning consultant to the Villages of Tinley Park, Frankfort, Munster, IN, and several other communities. He serves as an expert witness for numerous attorneys with most of his current activity centering on the I-355 Corridor. Craig has a BA Degree in Public Administration and a Master’s Degree in Environmental Planning. Craig can be contacted at 708/ 532-8991 or E-mail Craig@Hullinger.com Web www.Craig.Hullinger.com

Retail Business incubators - A Downtown Redevelopment Strategy

March 31, 2004

RETAIL BUSINESS INCUBATORS
A DOWNTOWN REDEVELOPMENT STRATEGY
by
Charles Eckenstahler, Craig Hullinger and Jim Mooney

WHY AN INCUBATOR?
All across Michigan, mayors and managers seek the magic strategy to refill vacant downtown retail store buildings with viable businesses. Cities and villages construct streetscape beautification projects and establish incentive programs designed to attract customers and new businesses to the downtown central business district. Often these efforts do not achieve the goal of recruiting businesses to fill the vacant buildings with viable activities.

A newer, albeit more risky strategy, is being tried by some communities designed to seed downtown buildings with locally formed new businesses. These communities feel that “growing their own businesses” will provide a continuous stream of new small businesses with ties to the local community. They require small low cost space to start-up and grow their new businesses. Their goal is to fill-up downtown retail buildings with these new businesses and use these new businesses to entice other businesses and revitalize the downtown.

A pioneer of this strategy is Don Beavers, Manager of the Village of Constantine, Michigan. Constantine recently opened its retail mixed-use business incubator in a 30,000 square foot retail building anchoring the south edge of their downtown.

According to Beavers, “the incubator concept has been under study for over 18-months. We believe that we can organize a business assistance system to provide needed guidance to local entrepreneurs giving them a better chance for business success. Housing these new start-up businesses in our downtown will fill vacant buildings, increase the downtown daytime population and begin to provide a market for more traditional downtown services.”

This article summarizes the process undertaken by the Village of Constantine Downtown Development Authority (DDA) as they studied the market for a retail incubator, decided how the incubator should be organized and managed and determined whether it would be financially feasible for the DDA to own and operate the incubator.

STEP ONE - DETERMINING MARKET DEMAND

IS THERE A NEED FOR AN INCUBATOR?
Reading economic news today illustrates the growing trend in entrepreneurialism. Analysis of the difference between federal employment and unemployment data discovered that many persons were not being reported as employed due to lack of tabulating self-employed persons. Historically, this difference was viewed as inconsequential. However, this trend has now been studied by unemployment analysts who have documented a substantial growth of the proportion of the employable population that is self-employed and previously not recognized in the federal employment data. A recent study completed by the US Small Business Administration estimates that home based businesses represent over 10% of the US economy. Small home based business are the most likely tenants in an incubator,

The idea of encouraging the starting of new businesses is not a new economic development strategy. Studies of entrepreneurialism abound in government agencies, universities and private research firms. Many of these agencies and firms also provide formal programs and counseling services to encourage new business formation with the goal of increasing their rate of success.

Study of who is the most likely candidate to start a business is the key to determining market support for a retail incubator. In the case of Constantine, research discovered that 1 in 12 Americans was actively trying to establish a new business in 1999 and 10% of males aged 18-64 years and 10% of females aged 25-54 sought to establish a new business in 2000. For the Constantine market study, 220 business owners registered with the county were surveyed. It was discovered that 78% of the businesses surveyed were headed by males aged 35-48 years with 65% having a minimum of some years of college education.

With these profiles in hand, applying each specific entrepreneurial profile to the population characteristics of the market area yields the number of potential new businesses that could be formed in the market area. For Constantine, a 25-mile market area was chosen for analysis purposes. Population in the market area is projected to increase by almost 4% between 2002 and 2005. The data disclosed that there were approximately 26,000 males meeting the county entrpreneurial profile.
The market study concluded using the three entrepreneurial profiles that the size of the entrpreneurial market ranged between 18,000 - 30,000 potential new businesses with the greatest confidence being about 26,000 new businesses based on the county profile determined from the county registration data.

Beavers noted that “this data confirmed our hunch that if we provided an incubator facility that we could generate enough interest from people living in the area that wanted to start a new business to fill the building with new businesses. Our concern was whether these new start-up businesses would have staying power, add full and part-time employment plus draw customers to our downtown to make a market to revitalize the downtown.”

Estimating the staying power of newly formed businesses is most difficult. However, county registration data provides some indicators which on a countywide basis can be used to determine the longevity of registered small businesses. County data for the period of 1999 through 2002 was analyzed to identify the net increase in businesses registered. Additionally, US Census data for the period of 1995 through 1999 was also analyzed for firms having less than five employees.

The data analysis disclosed that there are approximately 670 - 700 operating businesses having less than five employees and that on-the-average slightly more than 100 new businesses register with the county each year. In any single year, the annual growth in the number of new businesses could range between a loss of approximately 30 businesses to a growth of nearly 320 new businesses.

To estimate the number of these businesses that would locate in the retail incubator, if developed by the DDA, the question was posed to current businesses owners as part of the survey of businesses registered with the county. Of the respondents, 27% indicated that they would locate their business in the downtown retail incubator if it was available.

The consultant concluded on an annual basis that, of all new businesses started in the county each year between 2 and 29 new businesses would be candidates to locate in the retail incubator. According to Beavers, “the results of the analysis left the DDA with a degree of confidence that there was a market for the retail incubator and the DDA should proceed with the review of organization and management considerations.”

STEP TWO - OK THERE’S A NEED - HOW DO WE FORM AN INCUBATOR?

ORGANIZING AND OPERATING AN INCUBATOR
Incubators have been in operation since 1959. Credit for the first incubator is usually given to the real estate development firm Manucso & Sons who, having acquired the 850,000 square foot former Harvester/Massey Fergenson manufacturing plant constructed in 1882, sought ways to increase building occupancy. The developer divided the building into smaller rentable spaces and leased 30 spaces in the first year, some at reduced rates to subsidize the growth of newly organized businesses. One of the first tenants was an egg hatchery and incubator, a term that quicky became the common title for the building that housed several new start-up business operations.

Today there more then 1,200 formally recognized incubators in the US. These incubators can be categorized into one of five types:
Industrial Building Owner Sponsored - these incubators focus on creating industrial jobs by organizing industrial businesses most typically housed in older industrial buildings with minimal or subsidized rent.
University Sponsored - these incubators are usually organized by the research arms of colleges and universities and are designed to transfer business ideas from the academic world to a commercial business venture.
For-Profit Ventures - these incubators are usually formed by financiers who hope to profit from the profits generated by the growth of the business housed in the incubator.
Corporate Venture - these incubators can be described as the new product development arms of major companies who seek to develop products that the company can produce.
Government / Not-for Profit Sponsored - These incubators typically are organized to develop jobs and investment in a community often using an existing building donated or purchased at a discount from the owner.

The decision on how to organize the Constantine incubator was not easy according to Beavers. “First, the DDA did not own a building nor did it wish to purchase a building. Second, unlike many Michigan DDA’s, Constantine did not establish a tax increment financing district till 2002 and had no revenue to subsidize the operation of the incubator. Lastly, there was no specific state grant program that would assure state financial support for building purchase or start-up expenses. We needed to develop an operating form that was operationally and financially sensitive to our limited resources.”

“The DDA, almost by default decided to own and operate the incubator based on four goals: 1) encourage job creation by encouraging entrepreneuralism, 2) diversify the economic base of the community, 3) use vacant property and 4) create ‘good will’ in the community,” notes Beavers

INCUBATOR SUCCESS INGREDIENTS
There are four ingredients necessary for a successful incubator. These include:
Land and building - the right building at the right price,
Operating Knowledge - the right staff capacity,
Capital - revenue for staffing and to operate the facility, and
Tenants - initial and replacement tenants to retain full occupancy.

Beavers research identified four downtown buildings that could serve as the incubator. Each required substantial cost to remove code deficiencies and to renovate the space for occupancy by new businesses. “We spoke with each owner seeking an affordable solution to securing a building for the incubator. We offered to let a private owner operate the incubator as a landlord, to joint venture building ownership, to allow the owner to make a charitable donation of the building to the Village or to sell the building to the DDA.”

After several months of discussion with the property owners, a purchase agreement was reached with one building owner.

STAFFING THE INCUBATOR
Staffing of the incubator became even more complex according to Beavers. “We recognized the DDA would not have sufficient funds to employ a full time staff person to manage the facility and assist the tenants with their individual business management needs.”

To the credit of Beavers, he was able to secure partial financial assistance from the County Economic Development Corporation to provide part-time professional staffing of the facility and technical assistance from several small business service organizations and local university business students.
Services provided to tenants include visitor/customer reception, communications, copy/computer access, word processing, mail and package shipping and receiving. Services brought by others include professional business management assistance, business start-up clinics, business situation case studies, business planning workshops, individual business mentoring and introductions to business financing sources. Local professionals agreed to hold periodic workshops on legal, accounting, personnel, education/training and intellectual property business matters of concern to the tenants.

SELECTING INCUBATOR TENANTS
A problem was identified early in the discussion of occupants of the incubator. The DDA members, several who were also downtown landlords, specified that the incubator should not compete with efforts of private building owners seeking tenants. In other words, according to Beavers, “we needed a selection process that would separate those new businesses that really need assistance to develop successfully from the businesses that might just be seeking cheap rental space.”

The DDA settled on six criteria that would be used to evaluate specific businesses, including that the business:
1. Must be proposing a new product or service not now available in the community,
2. Must demonstrate commercial viability within 3-years,
3. Must have a plan to exit the incubator within a 2 to 3 year period,
4. Must have a written business plan at the time the application is being made (or shortly thereafter) that also addresses topics 2 and 3 above,
5. Has potential to create jobs for residents, and
6. Has sufficient initial capitalization to pay start-up facility and service expenses.

Beavers also noted that the character of the owner is important in the selection process. “We want only individuals who can demonstrate certain personality traits, especially an individual with an entrepreneurial mind-set and has an intimate knowledge of their business plan, knowledge of the product and its market potential, who understands the need for a return on investment (profitability) and can verbalize a plan of execution. In our interview, we also need to assess whether the owner is a team player, a good listener and learner, their willingness to accept performance milestones, and especially their willingness to accept help.”

STEP THREE - CAN WE AFFORD TO OWN AND OPERATE AN INCUBATOR?

DETERMINING FINANCIAL FEASIBILITY
Financial feasibility is an easy concept for most people to understand. Simply stated the operation of the retail incubator must generate enough revenue to pay all expenses. According to Beavers, “we needed an independent third-party assessment of the financial feasibility of our proposed incubator project to assure the DDA members, our Village Council and our citizens that there was a reasonable probability that the incubator would be self financing and not require a subsidy from the Village general fund.”

PROJECTING REVENUE FOR OPERATION
The principal source of revenue for any incubator is the monthly rent paid by tenants. Determining the total amount of rental revenue is a complex exercise that must consider the number of and size of each rentable space, the rental rates that are charged for other comparable buildings in the downtown area, the probability of not collecting 100% of total monthly rent (or not receiving the monthly rent on time), and whether all rental units will be occupied at all times.

For Constantine, several assumptions were employed to project revenue. First, it was determined to have 5 tenant spaces, with lower-level business storage spaces and second floor residential dwelling. To account for late and non payment circumstances plus vacancies, the initial total monthly rental revenue was reduced by 40% and gradually increased to 5% to project the total rental revenue.

Another assumption made was that tenants would also be responsible for a portion of certain joint operating expenses, including telephone, janitorial services and possibly a portion of reception and clerical staffing available for use by any tenant. Lastly, it was assumed that there would be revenue for specific services and materials purchased by the tenants for such items as office supplies, copies, refreshments, etc. According to Beavers, “we were very concerned about the secondary sources of revenue. In our analysis this revenue was estimated to be about 10% of the gross revenue. We wanted to make sure that the rental revenue was more than sufficient to operate the facility and to retire any capital expenses we would incur for the purchase of the building, it’s improvements and all furnishings without relying on these variable sources of revenue.”

ESTIMATING OPERATING EXPENSES AND DEBT RETIREMENT
More difficult for Beavers was establishing assumptions concerning operating expenses. “We didn’t have a real good idea of what costs that we might incur. We figured that we would staff the incubator with a part-time manager and try to secure student or volunteer assistance to keep someone in the facility during business hours. We hoped that we could rely upon a state or other grant to help in furnishing the facility. We anticipated that with Village ownership of the building that the Village general fund would absorb any insurance costs for the incubator. We also figured that the assessor would treat the incubator as taxable commercial property and subject the incubator to real estate taxes.”

Analysis of operating budgets of other incubators led the consultant to conclude that expenses would be approximately 75% of the net revenue. The remaining 25% would provide funds to pay principal and interest on any loans necessary for the building purchase and improvement and furnishings. Hopefully a small amount of revenue would remain to meet monthly operating cash needs.

Based on the pro forma financial statements prepared by the consultant, the concept of the proposed retail incubator was projected to be financially feasible using the assumptions employed. Net revenue after operations and debt service indicated that the incubator would provide sufficient cash flow to meet monthly cash obligations.

STEP 4 -THE DECISION TO PROCEED AND GRAND OPENING
After reviewing the study and the risks involved a decision to proceed to purchase a downtown building and develop a retail incubator was made by the DDA with support of the Village Council. The decision to proceed was difficult according to Beavers, “while the market and feasibility study provided a strong indication that the retail incubator was financially feasible, there was no similar successful project that we could point to demonstrate success. We spent quite a while discussing the risks involved since the concept of a downtown retail incubator may be more risky than the traditional mixed-use subsidized incubators.”

The Constantine Downtown Retail Incubator grand opening was held on _______, 2004 and currently houses ____tenants.


About the Authors

Chuck Eckenstahler’s career in municipal planning and economic development spans more than 30-years. He is owner of Public Consulting Team based in Benton Harbor and was responsible for the Constantine Retail Incubator Market and Financial Feasibility Study. He can be contacted at 219-861-2077 or pctecken@netnitco.net.

Craig Harlan Hullinger AICP has 30 years of experience in economic development. He has developed numerous economic development strategies and redevelopment projects. He can be contacted at 708-532-8991 or E-mail Craig@Hullinger.com.

Jim Mooney is President of DeSco a economic development consulting firm based in Valparaiso, Indiana and principal author of Building the Base - The Business Incubator’s Role in Creating Jobs and Investment prepared for use in the Village of Constantine. Building the Base is a basic primer on the process of establishing a business incubator. He can be contacted at 219-548-9999 or jmooney.desco@verizon.net.

For additional information about the Constantine project or to obtain a copy of Building the Base contact Don Beavers at 269-435-2085 or constantinemanager@voyager.net

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The Mayor’s Leadership Role in Economic Development

The Mayor’s Leadership Role in Economic Development

Making something or just let anything happen!

INTRODUCTION
In the “big picture” of community economic development, a Mayor can make things happen! The Mayor is ultimately responsible for the community’s economic development strategy. The Mayor as the chief elected officer of the community, must combine public and private interests to complete projects that result in better community - in other words, to implement the community’s economic development strategy.

A community economic development strategy is essentially developed in two ways, - strategically or haphazardly. Too often in small communities, Mayors, staff and other elected officials are too busy reacting to citizen problems and complaints to consider the serious importance of a formal written community economic development strategy. .

This article describes how Mayors find themselves trapped into a reactionary haphazard community economic development strategy. The authors advocate that it is the responsibility of the Mayor working with other elected officials and staff to defend against these haphazard traps and provide necessary leadership to facilitate a strategically focused community economic development strategy.

COMMON ECONOMIC DEVELOPMENT STRATEGY TRAPS

#1 - WHY PLAN, WHEN YOU CAN REACT?
The old adage “why plan, when you can react” especially applies to local government economic development. Today, most Mayors feel overwhelmed with the day-to-day government services that need to be provided with limited and decreasing revenues. Almost every Mayor has at one time or another lamented the difficulty of getting things done. In addition to working full times jobs themselves, they must now face increased citizen demand for services and uncertain revenues. In times like this it is hard to focus community leadership towards future planning when there are so many daily problems to solve. How can long-term creative ideas for the future seriously be considered when government administration is totally involved in meeting daily service needs?

The result is reaction to any ( if there is any) economic development in a haphazard, uncoordinated fashion.

# 2 - ANY ROAD WILL DO WHEN YOU DON’T KNOW WHERE YOU ARE GOING.
The “squeaky wheel fix” is another common trap. This typically occurs when citizens complain loudly. The government then takes action to correct the problem with little, if any, forethought of how it “fits” into the larger scheme of economic development for the community.

The result is often disconnected projects having no relationships. They do not set the framework for future economic development projects.

#3 - GIVE ME DEVELOPMENT - ANY DEVELOPMENT THAT INCREASES TAX BASE!
If your community is a “hot growth spot”, the desperation for new tax base may not be as great as older comminutes or communities affected by recent job losses. However, in many communities any development is welcome even if might jeopardize a desired long-term position of the community.

Again, the result is often development not related to any plan for the future.

#4 - SIT BACK AND JUST LET IT HAPPEN!
Another strategy may be simply to wait until developers come forward with projects. You then react to their proposals.

Like above, the result is often development not related to any plan for the future


WINNING FRIENDS WHILE BUILDING YOUR STRATEGY
To avoid the above traps, you want to influence the long-term economic future of your community. The Mayor must be pro active and facilitate the preparation of a community economic development strategy. This strategy will illustrate the long range vision of the community and identify specific projects necessary to achieve this vision.

The Mayor must initiate the community economic development strategy planning process. An exercise must be completed that identifies specific projects that are necessary to the economic goals of the community. The community must prioritize the projects and determine their cost. The community then builds the priority projects that are financially prudent. The community does this over a number of years. The priority may be modified because the community faces a major change, but for the most part the community continues its long term vision and funds the next priority and not today’s hot topic.

The overall community economic development strategy must be built on the consensus of elected officials, private business interests and the majority of citizens. Mayoral leadership fosters a process that develops a community-wide consensus about projects resulting in implementation of an economic vision.

STEPS IN PREPARING THE ECONOMIC DEVELOPMENT STRATEGY

#1 - DEFINE THE COMMUNITY ECONOMIC DEVELOPMENT VISION OR GOAL

Our experience is that residents and business owners within any community have many ideas about economic and community development improvements needed for the community. The Mayor and community leadership need to hear these ideas at the very beginning of the process.

There are a number of ways to solicit these ideas. The most popular process is to hold a community meeting, send out a mail return questionnaire, and/or solicit ideas through a survey undertaken by a professional firm or listed on your web page.

The community meetings works only when it is directed. Our experience is that it is beneficial have a disinterested third party facilitator experienced in community goal setting techniques conduct the meeting. Another technique is to have a community open house with a number of concepts aired for citizens to see and react to at specific stations.

Based on this input the Mayor leads the other elected officials in forming a vision for the overall future for the community. The community then communicates this vision both graphically and in writing. An implementation strategy accompanies this vision which contains creative proposals to improve the community and the process to implement the proposals.

#2 - IDENTIFYING AND PRIORITIZING PROJECTS
The community economic development strategy will include a listing of projects that could enhance the community. We are always faced with the question of how to develop specific projects?

Projects that the community must implement are sometimes not the priority of the community, but some regulating body. For instance, improvements may be required by the State before communities can address extensions and enlargements of the municipal water and sewer system. Others are identified by staff, consultants, business leaders, citizens, other elected officials or bodies and developers that would like to invest in the community.

You can simply sit down with theses individuals and identify needed and required projects. Similar processes are needed here as with the development of the overall strategy.

Ultimately the Mayor and elected officials must develop priorities. They must then work with staff to make the plan feasible. They then develop an the implementation schedule of the community economic development plan. The Mayor will serve as the facilitator for its implementation. The Mayor will meet and interact with or direct staff to undertake this role with developers, grant agencies, development approval bodies, other elected officials and the citizens of the community.

CONCLUSIONS
Mayors can make things happen. A Mayor can lead the community economic development strategy that will seek to implement specific actions and projects or react to initiative brought about by others.

It takes vision, leadership, and courage to step out front and lead community economic development. History has proven that Mayoral leadership, energizing the political and economic leadership of a community, has success in achieving the community’s desired economic development vision.

About the Authors
Craig Harlan Hullinger, AICP, is the President of Planning Development Services. He has served as the Will County Director of Land Use and Planning where he supervised planning, zoning, engineering, and building functions. He is currently working with the Villages of Richton Park, Tinley Park, Minooka, Mokena, Munster, IN, and as an expert witness. Craig has a BA Degree in Public Administration and a Master’s Degree in Environmental Planning. He can be contacted at 708/ 532- 8991 or E-mail Craig@Hullinger.com

Beth Ruyle is an Executive Vice President and Director with Ehlers and Associates. She recently served as the Director of the South Suburban Mayors and Managers Association. For over twenty years she lead thirty -eight municipalities in this Council of Governments in the development of plans and programs. At Ehlers and Associates she is undertaking a myriad of projects in fiscal strategic planning, economic development and redevelopment, and public finance. Beth has her Master Degree in Public Administration from the University of Georgia. Contact Ruyle at 630/355-6100 or at E-mail bruyle@ehlers-inc.com.

Chuck Eckenstahler, AICP, is the owner of Public Consulting Team, a Benton Harbor, Michigan planning consulting firm engaged by the Villages of Beecher, Sauk Village and Homewood to serve as their consulting planner. He holds two Masters’ Degrees, one from Governors State University and the other form the University of Notre Dame. He is an active writer, having more than 100 articles published on various economic development, land use planning and real estate development topics. He can be contacted at 219-879-1012, or E-mail at pctecken@netnitco.net.

For more information on Craig or Chuck visit our web page at http://www.Craig.Hullinger.com

For more information on Ehlers and Beth visit her web page at www.ehlers-inc.com.